“Twister” signaled that May was just as good a summer launchpad as June, and changed the rules forever. But “Twister” broke out bigger, partly because the earlier May entry gave it a chance to play right through the lucrative Memorial Day holiday. Warners was trying to get ahead of Paramount’s presumably more competitive new “Mission: Impossible,” starring Tom Cruise. The marketing triumph not only influenced the way future trailers were crafted, but much like Marvel’s “Spider-Man” in 2002, “Twister” showed Hollywood that you could jumpstart the summer season in May. Produced by Steven Spielberg’s Amblin, the tornado-chase thriller shattered box office records at the time. Jan de Bont’s 1996 “ Twister” (Warner Bros.) is more than a cinematic guilty pleasure.
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